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Joint Workshop on The Business Case for Women's Economic Empowerment
âReducing persistent gender inequalities is not only necessary for reasons of fairness and
equity, but also out of economic necessity. Greater economic opportunities for women will help
to increase labour productivity, and higher female employment will widen the base of taxpayers
and contributors to social protection systems which will come under increasing pressure due to
population ageing. More gender diversity would help promote innovation and competitiveness
in businessâ (OECD, 2011a).
These findings from the OECDâs interim report on the Gender initiative are increasingly
being recognised by business. However, to focus the attention of CEOs and senior managers on
improving gender diversity it is essential that a clear and compelling business case is made,
backed by the best possible evidence and analysis. There are several reasons why businesses
should be â and increasingly are â interested in enhancing the role of women in their
companies. These include: a) to attract and retain the best talent; b) to enhance diversity and
improve performance in the workplace; c) to better serve consumer markets, including those in
which women are the main clients.
With growing competitive pressures, firms are constantly looking for the best talent. As
discussed in the OECDâs interim report (OECD, 2011a), a growing share of the talent emerging
from the education system consists of women, and a growing share of women achieve technical
degrees. Firms risk being disadvantaged if they do not leverage this talent pool. With rapid
ageing in OECD countries and beyond, the search for talent is of growing importance to many
businesses, and raising the role of women is increasingly seen as part of the solution. Firms that
are not able to address gender equality in the workplace also risk not being attractive for the
next generation of talent.
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