Lebanon falls last regionally and 85th globally in trade branding

The leading British branded business valuation and strategy consultancy institution, Brand Finance, recently issued its report for the year 2016 on the most valuable brands around the world. Accordingly, the trademark of each country is calculated through a specific technical process adopted by the institution. In the case of Lebanon, the report has placed it the 12th position (the last) regionally, and in the 85th globally falling from 83 last year (among 100 countries) and posting a USD 19 billion in the overall value of its trademarks. Lebanon, the report indicated, recorded a fall by 14% (nearly USD 3 billion) from the year 2015, posting the second highest decline rate in the region, while maintaining the stable classification standard, A. Regionally, the Brand Finance report pointed to an (AA) for Saudi Arabia, putting the Kingdom in the first place regionally and 22 among world countries, with an estimated national trademark value of USD 482 billion. SA was followed by the United Arab Emirates (AAA), second regionally and 24 globally with estimated USD 478 trademark value. Egypt, according to the above report, came fifth (A+) regionally and 53 globally, with USD 98 billion in trademark value. Globally, the United States topped the list with an (AAA) value, followed by China and Germany that maintained last year’s marks. (Al Diyar, December 30, 2016) For more, please visit the following link: http://brandfinance.com/images/upload/nation_brands_2016_report.pdf