As part of ‘We Initiative’ launched by the Banque Libanaise pour le Commerce (BLC) and aiming at empowering women and helping them achieve their full potential, BLC have provided support to Lebanese mountain climber, Joyce Azzam, in her trip to Argentina to reach the peak of mount Aconcagua, the highest peak in South America and the highest peak outside the Himalaya mountains, which reaches 6962 meters. It is noteworthy that Azzam left Lebanon on January 24th to engage in this adventure that will take one month, which is part of a series of mountain climbing adventures entitled “The Explorers’ Grand Slam” based on challenging explorers to reach the North and South Poles, in addition to climbing the highest peaks in the seven continents. The number of female and male adventurers who succeeded in reaching such peaks reached 51 climbers of whom 12 are women. On that occasion, the vice chairperson of the board and General Manager of the bank, Nadim Al Qassar, stated that “Joyce embodies diligence to achieve dreams and break barriers, calling for bold women to join her in her quest”, pointing out that she forms in her determination an authentic embodiment of the ‘We Initiative’, since she aims at reaching the highest peaks and arriving at new horizons, inspiring women to do the same”. (Al-Akhbar, January 27, 2017)