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Good summer prospects for tourism in Lebanon
11-5-2017
A study by the multinational professional services firm, Ernst & Young, has shown a remarkable surge in the occupancy rates of 4 and 5 star hotels in the capital Beirut. The Middle East Hotel Benchmark Survey reported a 61.1% rate in the first quarter of the present year (the 7th highest in the region) against a 54.4% in the same period of last year (the 4th lowest). This positive outlook in the tourism industry, namely in the upcoming period, has been supported by tourism ministry figures which indicated a growth in the incoming travelers to Lebanon in the first quarter of 2017 at 12.61% compared to 2016. In this context, the head of Lebanon’s federation of touristic firms pointed to a robust and confident start in preparations for the reception of tourists and expatriates within the few coming weeks, particularly after the return of security and political stability and the lifting of the Arab Gulf ban on Lebanon. He revealed a 30% increase in hotels occupancy until the end of April as compared to the same period of the past year. Similarly, touristic federation figures displayed a buildup in reservations requests from 50% to 60% for the months of July and August 2017, anticipating a further increase at the end of the month of Ramadan. Beiruti praised the individual initiatives on the part of touristic establishments in attracting and motivating travelers to visit Lebanon, especially that the tourism ministry’s promotional campaign ‘Visit Lebanon 2017’ came late. The implementation of said project started with the beginning of the season, the fact that demoted its anticipated positive impact, Beiruti concluded. For his part, the chief of Syndicate of Owners of Hotels seemed hopeful of an inspiring summer that will witness the flocking of tourists to the country. (An Nahar, May 11, 2017)
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- العربية
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