You are here
Towards a national strategy for a sustainable tourism
6-6-2017
The secretary general of the Hotel Owners Association, Jean Beiruti, said yesterday Lebanon needs to expand its national touristic map, targeting the distinctive features of respective districts and regions. In his lecture at the University of Arts, Science and Technology in Lebanon (AUL) entitled, ‘a tourism strategy for sustainable tourism’, Beiruti brought up three prerequisites to achieve that. They are: Enlisting Lebanon as a global tourist destination, focusing on the fundamental aspects or qualities that mark Lebanon and the country’s preparedness in terms of national and tourism infrastructure. Expounding on the first principle, Beiruti urged travel operators and international flights agents to put Lebanon on the global map, underlining the important role of the International Forum for Tourism and Conferences held last month under the banner ‘Visit Lebanon’ with the participation of 150 global companies in the industry. The second principle relates to touristic attributes the country boasts, Beiruti explained. In light of the feedback and observations of above 150 international representatives, the Lebanese food, hospitality, nightlife venues and values, as well as communication skills of the tourism sector’s human resources, have proved the positive nature of these values. As such, and amidst a globalization bustle and collective tourism boom, Lebanon can come out of the masses and shine, Beiruti noted. As per the third principle, Beiruti spelled out a demand for a second airport that can accommodate charter jets, rehabilitated beaches, and a wide-ranging upgraded technology/ internet services. "We cannot expand the size of internal tourism and travel industry without solving these basic quandaries,” Beiruti warned. (Al Mustaqbal, Al Diyar, June 6, 2017)
- 8 reads
- العربية
Categories
Events
No upcoming events
Job vacancies
Friday, October 9, 2015
Collective for Research and Training on Development - Action (CRTD.A)