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Lebanon ranks at the bottom in Nation Brands Index 2017
26-10-2017
Lebanon ranked 94th among 100 countries in terms of its nation brand value, and in the second to last place among 16 countries of the MENA region, according to the Nation Brands Index 2017 published by the global consultancy firm Brand Finance. The index measures the value of the brand of 100 countries based on 5-year forecasts of the sales revenues of all brands in each country, using the country’s GDP as a proxy for total revenues. The country’s post-tax brand revenues are discounted to a net present value to calculate the current brand value. The Brand Finance report published in Byblos Group weekly monitor estimated Lebanon’s brand value at USD 21 billion in 2017 at a 3.2% decline from the past year. The Index, in parallel, promoted Lebanon’s brand strength from A to A+ on the Brand Strength Index 2017. Each country is rated by the performance of the investment, goods, services and society pillars, that are based on 4 sub-pillars, and they are: tourism, market, governance, people and skills. (L’Orient Le Jour, October 26, 2017)
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- العربية
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