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“Jezzine Bikes” turns a stay-at-home mother into an entrepreneur
12-9-2018
In its issue of yesterday, Al Akhbar newspaper spotlighted the successful experience of Cherine Abu Rached who became an entrepreneur in her town with only 11,000 euros, two small wooden kiosks and a few bicycles. Abu Rashed, 30-year old mother of two from Jezzine, started her small business after she was introduced to Oxfam through the Jezzine Cultural Hub. Her proposal for the Jezzine Bikes project which she submitted to an ideas competition organized by the association was accepted. Marco Ricci from Oxfam coordinated the project and the EU funded it, the newspaper said, pointing out that Abu Rached has attended intensive management and creative marketing training sessions with a team from Oxfam. Today, she runs her own business, including accounting, with the help of one employee. In an interview with Al Akhbar, Abu Rached said she could not find anywhere more convenient to implement her undertaking, noting that the town lacks this type of sports and touristic ventures for more than 50 years. Besides, she added, not everyone can afford to buy a bicycle, therefore, whoever wants to take up this healthy sport can do that by renting a bike for LBP 8,000 per hour. (Al Akhbar, September 11, 2018)
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