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Woman’s pastry entrepreneurship in Junieh
28-12-2018
In its issue of December 27, L’Orient Le Jour highlighted the new pastry shop Sucre e Levain launched 8 months ago by the Lebanese Elya Sfeir (25 years) in Junieh. Sfeir, the newspaper wrote, studied advertising and marketing in Lebanon for two years and moved to France to enroll in the Cordon Bleu Paris institute after discovering her passion for cooking. Elya graduated three years later and returned to Lebanon where she prepared meals and pastries form the comfort of her home. But her urge to specialize in pastries and sweets landed her in Institut Paul Bocuse in Strasbourg, where she took lessons in ice cream and chocolate making for two years under the supervision of renowned instructors in Lyon, Paris and Strasbourg. One year after her return to Lebanon, Elya opened her shop in Junyeh, north of Beirut, with the help of her parents who assisted her throughout the different phases, including the daily catering business. (L’Orient Le Jour, December 28, 2018)
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