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Kingdom women spend lavishly on cosmetics
25-4-2018
Following a series of sweeping social reforms related to women in Saudi Arabia, a report by the Washington Post revealed that Saudi women spend large amounts of money on cosmetics and personal care products as the increasing makeup sales show. And, even though most women cover their face and hair in public, there is an upsurge in sales because of the growing number of Saudi women who are joining the labor force and are thus spending from their own salaries. According to the marketing research group Euromonitor International, the rising employment rates, especially among women, have afforded the boosting of sales of beauty products and encouraged female consumers to spend more. In figures, retails sales on makeup in S.A have risen from USD 410 million in 2012 to USD 576 million last year, the report said. For more info, kindly refer to the link below: : https://goo.gl/p9V4Y7. (Al Diyar, April 23, 2018)
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