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‘Ardi’ 7th exhibition returns to southern suburbs
29-10-2018
The 7th edition of ‘Ardi’ exhibition kicked off on Friday until November 6 at Sayyid al Shuhada complex in Beirut’s Southern Suburbs. The exhibition, run earlier by Jihad al Binaa foundation for development and interrupted for six years because of the precarious security, is back under a new and independent management. Some 650 key and secondary participants have reserved over 300 stands and booths, according to the information officer of the exhibition, Adel Ahmad. A quality control committee of six food specialists was formed to monitor all the stages of production up to packaging and display during the fair, Ahmad told Al Akhbar newspaper. He boasted that the new management has, for 45 days, trained participants on packaging methods that sell and inspire consumers and visitors to buy. Likewise, participants spoke to Al Akhbar about the return of the exhibition. Nuha from Baalbek and Nagham from Jezzine, agreed that the expo will help them market their rural products enabling them to get an extra income for their households. For her part, Raifa from Bint Jbeil, said she expects this exhibition, like the previous ones, to expand her networking with urban customers who already started sending their requests of goodies. And what is unique at this year’s exhibition, Al Akhbar wrote, is that it initiated online shopping via its social media pages allowing customers to reserve the food or handicraft products they pick. (Al Akhbar, October 27, 2018)
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Collective for Research and Training on Development - Action (CRTD.A)