The National Commission for Lebanese Women (NCLW) said in a statement yesterday that, in coordination with the UNFPA and as part of the 16 Days of Activism Against Gender-Based Violence, it launched its campaign for this year under the motto, ‘It is time to change the mentality’. The campaign, the statement mentioned, has been chosen to draw attention to the abuses against women and girls inherent in popular sayings which while demeaning the woman, they are reproduced in the prevailing cultural mindset. This nurtures discrimination against females and justifies violence against them, the statement said. In an attempt to uncover the cruel upshots of similar sayings and clichés, the NCLW sought to direct them towards males instead in order to expound their dreadful and humiliating effect, on either males or females, the statement added. The upside down proverbs will be aired and published on TV screens, billboards and online, for ‘it is time to change the mentality’ and blow the lid off the unacceptable violent ramifications of such sayings. The above campaign went viral particularly among the young social media users. On the other hand, The Commission has also hoisted and lit in orange a banner which read, ‘No to violence against women and girls’, which will remain on its Baabda premises throughout the 16 Days of Activism period. (Al Mustaqbal, November 29, 2017)