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“Direxiona”, new ICT application for teaching driving to women
20-6-2017
In an exceptional women-only initiative in Cairo, Nairuz Talaat launched the application ‘Direxiona’ that encourages women to take driving lessons with women instructors in their neck of the woods. The idea of Direxiona (steering wheel in Arabic) came after she discovered that her lack of driving experience impeded her everyday life, Nairuz explained. She decided to help her peers willing to learn the rules and boost up their confidence on the dangerous and chaotic roads of the Egyptian capital, noting that in a conservative society, like Egypt, women are generally dissuaded from driving. And to transform the concept into an actual business, Nairuz applied to and was accepted by the Business Builder program in July 2016, following which she rented an office in Garik Campus known as a center for entrepreneurship in the city and a hub for many startups and emerging youth-led enterprises. Currently, the driving platform embraces some 300 students and 50 female instructors, while noting that the majority of instructors in Egypt are men, which can be a cultural barrier to many Egyptian women. (Al Mustaqbal, June 18, 2017)
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- العربية
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