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The ‘Visitor experience’ service to improve the performance of the tourism sector
25-7-2019
Tourism minister Avedis Guidanian launched yesterday the ‘Visitor Experience’ service to improve the performance of the tourism sector in the country. Lebanon is one of the few world countries and the first in the region to adopt said service, the minister said. Platforms are now installed at the Rafic Hariri International Airport’s Duty Free section and at the departure gates, he explained, with the aim to record foreign visitors’ assessment of their visit to the country. This is done through filling in a questionnaire from the moment of their arrival at the airport until the end of their visit, which includes information about the hotel, restaurants, shopping, banking and transport services, or any other data involved. The service, Guidanian stated, is implemented and offered, free of charge to the ministry of tourism, by GWR leader in quality control and training. Noting, that the installation of platforms was completed in cooperation with the ministry of public works, MEA and the Airport’s general director. The CEO of GWR, Nabil Rizkallah, said the project is all-inclusive and is aimed to reinforce the visitor’s experience, irrespective of their nationality, whether a foreigner, a Lebanese expat or Arab guest. The outcomes of the survey will be used by the tourism ministry to continuously enhance its performance in coordination with the private sector, he maintained. (Al Diyar, July 25, 2019)
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