According to an AUB study: No gender differences in shopping patterns in Lebanon

According to a new study released by the American University of Beirut, the spending patterns of women and men are almost similar.  The study was carried out by Professors Laurence Leigh and Leila Hanna-Khauli from the Olayan School of Business and covered 400 groups of shoppers in several fashion and sports stores in downtown Beirut.  The researchers teased out, through observing and interviewing women and men shoppers, a view of their planned and unplanned shopping habits. They found that more men than women enter into shops.  However, women tend to have planned their shopping more than men.  However, men and women tend to spend equal time in shops and in shopping items not initially planned although men need to do more impulse shopping than women.
The results of the study were shared during the 13th International Marketing Trends Conference which was held in Italy last January.  The results of the study were unexpected as it raised new problematics related to gender and shopping patterns in Lebanon and whether the limited gender differentiations are a characteristic of Lebanon or part of wider global pattern involving urban consumers.  The expert concluded by saying that AUB intends to undertake more comparative studies of shopping patterns in different western countries and to compare these to the shopping patterns in the Middle East.
Source: http://newspaper.annahar.com/article/114444-%D8%AF%D8%B1%D8%A7%D8%B3%D8%A9-%D9%84%D9%84%D8%A3%D9%85%D9%8A%D8%B1%D9%83%D9%8A%D8%A9-%D8%B9%D9%86-%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%82-%D8%B1%D8%AC%D8%A7%D9%84-%D9%84%D8%A8%D9%86%D8%A7%D9%86-%D9%88%D9%86%D8%B3%D8%A7%D8%A4%D9%87-%D9%8A%D8%AA%D8%B3%D8%A7%D9%88%D9%88%D9%86-%D9%81%D9%8A-%D8%A7%D9%84%D9%85%D8%B4%D8%AA%D8%B1%D9%8A%D8%A7%D8%AA">Al-Nahar 8 March 2013