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Claudine Mokhbat design atelier for kids wear
24-5-2017
In a special feature in its latest issue, Le Commerce du Levant magazine brought to light a unique venture for kids wear “Rififi” launched by Claudine Mokhbat in 2005. The atelier is distinguished with its custom catering wear for all occasions. To expound on her project, Claudine told the magazine about the beginnings and her sewing skills apprentice in Germany. She said she started with knitting her own children’s clothes which was received with great admiration by entourage from family and friends. Thrilled by the feedback, Claudine said she decided to prepare ready-to-wear designs and rented, to this end, a shop in the locality of Ashrafieh, Beirut. She launched the workshop with only 15 models and relied mostly on word-of-mouth marketing. She proudly told Le Commerce reporter that she insists on buying all the required fabrics from Lebanon. At her atelier, Claudine has 4 women-staff to assist in stitching and needlework and others in embroidery. In 2016, she managed to produce 100 ready and custom made pieces. What gives her a competitive advantage over other Lebanese designers, she said, is her prices, that usually vary between USD 400-USD 550 as compared to skyrocketing prices by her counterparts, reaching sometimes tens of thousands of dollars. Committed to maintain what she described as “acceptable” prices to dress the kids, Claudine revealed that since 2015, the workshop has been facing financial strain due to the general economic regression in Lebanon and the decline in Arab Gulf customers who used to make 25% of her clientele. (Le Commerce du Levant, May, 2017)
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