Following the Lebanese Apple Day held on October 5 (https://bit.ly/2nDak76), MP Ibrahim Kanaan announced through Voice of Lebanon Radio, an initiative he launched in Matn area with a number of North Matn municipalities and concerned friends of apple growers in Baskinta. The initiative aims to buy the apple supply to help ease the marketing of crops by local farmers. According to Al Diyar newspaper, the outcomes were positive. The campaign achieved around LBP 100 million in returns, which facilitated the recovery of the ailing sector as the result of the non-disposal of production. (Al Diyar, October 10, 2019)