The French sports goods company, Decathlon, was forced to cancel plans to sell sports headscarf for Muslim women in France following threats and calls of boycott. Indeed, and after revealing its plan for the first time, Decathlon said it suffered a wave of attacks and insults targeting some of its staff members in its stores in France. The well-known sports chain announced that it has received over 500 threatening calls and electronic mail messages. Recalling, Decathlon was willing to introduce the runner’s hijab across France after the big success it reaped in Morocco. And though the company is not a pioneer in selling hijab around the world, yet the idea did not appeal to many French politicians who called for its boycott. Aurore Berge, spokeswomen for the ruling LREM (La Republique En Marche) party warned that she will no longer put her trust in a company that sells goods which depart from French values, as she put it. Criticizing the company further, Berge said it supports those who tolerate women in a public space only when they cover themselves! On the other hand, some French citizens maintained that the lambasting of the company and its sports garment by the “secular society” contributes to fueling Islamophobia within the French society. (Al Diyar, March 1, 2019)