Fe-Male electronic campaign against the objectification of women in marketing

Fe-Male launched last week its electronic awareness raising campaign under the slogan “Not by Commodification Your Product Sells” and which seeks to highlight various forms of discrimination against women in advertising and in order to stop the practice of objectifying women for the purpose of increasing sales.  The electronic campaign will go on for a one month period during which it will disseminate videos, cartoons and support messages.  It will later be followed by field actions which seek to pressure advertising companies and TV channels to stop exploiting women for enhancing consumerism.  The campaign will call for the portrayal of a balanced and non stereotypical image of women in the media.
Source: Al-Nahar 29 January 2014