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Lebanese brands popular at Franchise Expo Paris
27-3-2019
The Lebanese Franchise Association (LFA) was present at the Franchise Expo Paris 2019 (March 17-20) in a pavilion boasting distinctive Lebanese brands. Participants and show goers reportedly voiced admiration for the ingenuity of Lebanese producers in creating uniqueness and enhancing marketing techniques, as well as in provision of the most state-of-the-art services to meet a wider range of consumers. On the occasion, LFA head, Yehya Kas’a, stressed the success of the first contribution by Lebanon at the Franchise Expo which is dubbed a world’s leading and most diversified franchise exposition. This, Kas’a maintained, will encourage a greater number of brand owners to seize their place at similar international events which allow them to learn about novel products on the one hand, and to present the Lebanese trademarks and concepts at a forum which is a hub for most renowned investors from Europe, the Middle East, Africa and some Asian countries. Kas’a discussed with the Paris Expo director the importance of his country’s presence in this year’s event, and the need to activate it in the coming years at a larger exhibition area consistent with the success it reaped. (An Nahar, Al Diyar, March 27, 2019)
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