Nearly five years ago, 40 percent of barred Lebanese food and beverage exports were denied entry into North America, Europe and the Gulf region under the pretext of irregularities in packaging and labeling, according to a study by the Economy Ministry.
However, by 2012, this percentage has fallen considerably as many Lebanese producers have become more focused on the importance of packaging and labeling, which are seen as crucial requirements to enter markets abroad according to Soha Atallah.
The Lebanese Packaging Center, LibanPack is a nonprofit private-sector association founded in November 2007 with the support of United Nation Industrial Development Organization-Market Access and Compliance for Lebanese Export and funded by Switzerland.
Atallah said the major objective of LibanPack is to raise awareness among Lebanese industrialists on the importance of complying with international standards for packaging and labeling in a bid to increase the competitiveness of Lebanese products in export markets. (The Daily Star)