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Multilateral efforts to promote tourism in Lebanon
29-5-2017
The ministry of tourism concluded yesterday the first international forum for tourism and conferences, ‘Visit Lebanon’ held on May 25 at Le Royal- Dbayeh hotel, Beirut. Around 150 world companies in tourism promotion and tours, conference and events organizing attended the forum which main aim is to create a convenient exchange platform that ideally reflects the country’s potentials as an all-encompassing touristic destination. On the opening day, tourism minister Avedis Guidanian, pointed out that Lebanon has never lost its leadership in the industry. This, he said, is demonstrated by the flocking of over 1000 tourism, travel and tour operating agencies from 70 countries around the world to participate in the forum, 150 of which were shortlisted from some 40 countries to participate. The forum activities included organizing of tours inside Lebanon, namely to Baalbaq, Shuf, Bsharreh, Cedars, Beitiddine, Keserwan, and Harissa. Participants stressed the need to reinstate Lebanon on the global tourism map as a new destination set to attract tourist groups from China, Russia, the Netherlands, Ukraine and Arab countries that are widely represented by their native companies in Lebanon. On the sidelines of the forum, the syndicate of owners of restaurants, cafes and night clubs launched a promotional ‘touristic food package’ (USD 15-18 per meal), as part of a comprehensive package comprising flight, accommodation and meals. In the same vein, Guidanian and USAID Mission Director, Dr. Anne Patterson, inaugurated on May 24 ‘Travel Lebanon’ exhibition held within the framework of the Beirut Garden Show at the Beirut Hippodrome. The event is organized for the fourth consecutive year by Hospitality Services with support from USAID-funded Lebanon Industry Value Chain Development (LIVCD) and the cooperation of the ministry of tourism. More than 50 tourism companies from across Lebanon have showcased their activities and services in the event which lasted from May 23 till May 27. (Al Diyar, Al Mustaqbal, May 19 and 28, 2017)
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