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Nike bows to demands of pregnant athletes
23-8-2019
Today, Al Akhbar newspaper highlighted the discrimination exercised by the multinational sports apparel corporation, Nike, against women athletes around the world. It referred to campaigns launched by these women to claim their rights, that are often ignored by sports unions and sponsors which contemplate profits only. The newspaper cited the story of the six-time Olympic gold medalist, Allyson Felix, who published an article in May stating that Nike has decided to cut her sponsorship contract by 70% since she was out of the field during her pregnancy last year. This incident has reportedly sparked global backlash and criticism during the past few months against the company’s harsh treatment of its sponsored women athletes who become pregnant. However, Al Akhbar went on to say, things changed recently after the sportswear giant was pressured to adjust its policy, as confirmed Felix on August 16. Felix said she received a letter from Nike that it will end financial penalties for sponsored pregnant athletes for 18 months should they consider to have children. Al Akhbar also brought to mind the story of another female US runner, Alysia Montano, one of the top 3 world runners, who said that Nike was not the sole brand that financially penalizes its pregnant sponsored athletes. After this uproar, the newspaper said, many fitness wear brands have started implementing a new strategy which plays fair to their pregnant sponsored athletes through giving them guarantees that secure their maternity protection. (Al Akhbar, August 23, 2019)
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Friday, October 9, 2015
Collective for Research and Training on Development - Action (CRTD.A)