Ogilvy appoints Lebanese woman Saada Hammad as MEMAC PR regional director

The pioneering Middle East and Marketing Company MEMAC Ogilvy announced the appointment of the Lebanese woman Saada Hammad as the PR MENA regional director. Hammad headed MEMAC Ogilvy public relations department in February 2010 and contributed to building the infrastructure of an automotive PR discipline known as the best in the industry in the region. During her tenure, the size of businesses increased by threefold and the agency has been a regular winner of international awards for its distinctive performance. Before joining Memac Ogilvy, Hammad held the position of PR and Communications Manager for General Motors in the Middle East, where she trained and managed the PR team within the company- unprecedented in the region. On Hammad’s appointment, Memac Chair and CEO in the Middle East and North Africa , Edmond Moutran, pointed out that the decision taken by the global Council “represents a great opportunity for the agency and the sector in general and shall reshape the role of Public Relations in our part of the world,” as he put it. Saada Hammad, born and raised in Lebanon, completed her higher education in Italy before relocating to the Emirates where she spent most of her career life in Dubai. (Al Mustaqbal, December 22, 2015)