The Spot network of shopping malls launched recently a social media campaign aimed at connecting mothers with their children scattered in the countries of Diaspora. The hashtag shta2tellikmom invites the young Lebanese men and women living outside to send a selfie expressing their love and longing to their moms. The owner of the most innovative video shall win a free ticket to Lebanon giving him the opportunity to celebrate Mothers’ Day with his mom. It should be noted that according to the latest statistics, more than 45% of Lebanese women are emigrants, and that over 59% of the youth between 35 and 39 years of age live and work outside Lebanon and see their parents on holidays only, which does not include Mothers’ Day. (Al Mustaqbal, February 22, 2016)