The leading mobile and data operator in Lebanon, Touch, hosted its annual Mother’s Day luncheon in honor of women in the media, journalists, customers and Touch mothers, as well as, mothers working at the ministry of telecommunications. On the occasion, Touch CEO, Emre Gurkan, praised the perseverance of mothers to reconcile work and motherhood, pointing to this year’s campaign under the slogan #Naturally Connected# because not every connection needs technology like the mother-child connection. For its part, LG launched its free application ®LG SmartThinQ which allows women to coordinate the daily chores in their kitchen in just one click using a simple application on their smartphones. LG Levant general manager, Hong Ju Jeon, said the company focuses its March women celebrations on female consumers, stressing that LG is a gender sensitive workplace and always strives to design innovative products adaptable to the woman’s needs in terms of saving time and making housework easier. (Al Mustaqbal, March 22, 2018)