Women Not Objects, e-campaign calls for ending objectification of women in advertising

Al Akhbar newspaper shed light yesterday on an electronic campaign launched recently which calls out sexism and objectification of women in advertising and sarcastically criticizes the use of images that exploit women to this end. WomenNotObjects viral video on Youtube aimed at changing the way ad companies portray women to promote their products. Highlighting the spread of gender-based discrimination and the objectification of women in reality, the clip shows a group of women carrying pictures of advertisements by well-known companies or similar posts on social media networks that sexualize women to sell more. It underlines the message to be addressed in a sarcastic manner so that it looks distasteful.

The Ad executive is Madonna Badger, co-founder and chief creative director of Badger Land Winters agency. Badger in an interview with Wall Street Journal pointed out that her enthusiasm to produce the video is in part a tribute to her daughters who in 2011 were burned to death as fire erupted inside their house. She went on to say that she is trying to alter these kinds of suggestive ads that are harmful to young women and can undermine their self-esteem and self-confidence. (Al Akhbar, January 27, 2016)