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Prototype recycling of crispy apple chips
2-6-2017
Le Commerce du Levant drew attention to an exquisite brand by Samir Harfushe from Jezzine in the south, Pometto Apple Chips, processed through recycling marred apples that cannot be sold fresh to supermarkets. Elucidating his venture, Harfushe told Le Commerce that he exclusively uses Lebanese red apples, mainly Gala, and he buys the undisposed-of quantities without stopping at the poor look of the fruits, that, anyway, will be produced to a new product, as he said. Harfushe noted that in one year only, he purchased some 24 tons of unmarketed apples. With the emergence of the apple marketing crisis a year ago, Harfushe stated, Pometto came to mind. Enthralled with the idea, he decided to set up a factory in Jezzine with a personal capital of USD 30 thousand, plus another USD 11 thousand he received from the Italian Oxfam organization, which enabled him to equip the factory with high-tech machinery. Harfushe boasted to Le Commerce du Levant that his plant is the only one in the country that produces apple chips, mentioning that traditional mouneh coops are his sole competitors. Pometto, Harfushe concluded, is a healthy snack with no added sugar or preservatives. It is currently sold at 25 points of sale across Lebanon at just LBP 2500 the bag. (Le Commerce du Levant, May, 2017)
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- العربية
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