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Sabine Kassuf promotes organic products
31-12-2019
Le Commerce du Levant magazine spotlighted, in its edition of December 6, the business of Sabine Kassuf in promoting organic products. The occasion of publishing the article coincides with the 10th anniversary of the ‘New Earth’ store for organic goods and foodstuff and the second anniversary of the opening of the ‘Organic Sisters’ shop, both located in Ashrafieh, Beirut. Speaking to Le Commerce reporter, Kassuf said ‘New Earth’, a first in the field, required a capital of USD 25,000 to kick off. However, the first year was quite tough as the nature of the products was not popular yet in Lebanon, limiting sales on the Lebanese expat community. One year on, the organic goodies started to loom, in the wake of the scandal of Lebanese vegetables and fruits infested with toxic pesticides that were prevented from entering Qatari markets, combined with the outcomes of the Food Safety Campaign launched in 2014 by the ministry of health. Kassuf explained that her products which are mostly imported from France and the UK are quite expensive, nearly 50% higher compared to local prices and can rise by an additional 3% influenced by the dollar rate. Since the first day, Kassuf said she wanted to collaborate with Lebanese producers, which she added, is still difficult. (Le Commerce du Levant, December 6, 2019)
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