Aya Bdeir studied Computer Engineering and Sociology at the American University of Beirut and set up a few years ago in New York the “Little Bits” Company, which produces educational electronic games for children which are inspired by Lego and are also magnetic and easy to use as it allows kids to build electronic robots. Bdeir has been recently chosen amongst 100 people who are the most creative in the business sector, while CNN designated her company amongst the 10 most important emerging businesses.