As part of its ‘change the image of women in mass media and advertising’ program, Fe-Male association in collaboration with Action Aid announced yesterday the results of a study prepared by Lebanese University- School of Information professor and researcher, Dr Nahwand Kadri Issa and entitled: ‘towards a balanced image of the Lebanese women in the media’. Kadri revealed that ratios of women working in prominent newspapers, magazines, TV and Radio stations were respectively as follows: 23%, 34.2% 29.36% and 47.2%. As for the rate of contribution of women to radio ownership, Kadri noted that it stood at 3.4% of total stakeholders, adding that in many cases women figures were used by male owners to counter the law, pointing out to the fact that only two women own a political publication out of a total of circa 111. Kadri also indicated that the Press Syndicate currently has no single women representation having lost during the last elections the only woman member out of 18 members (representing 5.5%). On the other hand, the number of women members at the Editors Syndicate was one out of 12 (representing 8.33%), a figure that increased to three women during the recent 2015 elections.
The meeting also hosted Leo Burnett director Rana Khury who presented the company’s new media campaign entitled: “A girl and I can” and introduced the new video entitled: “Behind the scenes”. Both the campaign and the video focus on women’s aspirations and on ways to realize these aspirations amidst a male dominated society that acts to suppress women’s talents and potentials
(An Nahar, Al Mustaqbal, December 16, 2015)