Abaad launches its violence against women campaign entitled “Saying God help her will not help her”

Abaad and its partners launched yesterday their contribution to the 16-day world campaign to combat violence against women and girls.  The campaign is entitled “Saying God help her will not help her” and seeks to mobilize people to take action against violence.  According to the director of Abaad, Ghida Anani, violence against women is a multi layered issues which requires personal initiatives to challenge and prevent violence against women.
The campaign includes three TV spots, showing women and men witnessing domestic violence in their immediate environment but feeling helpless and simply saying “God help her”, whilst they continue their life as usual.  The campaign also includes a radio advert, advertising on billboards all over the country, in addition to small text messages and various training and awareness activities, all to be concluded on December 18th.
Source: Al-Nahar 29 November 2013